/ branding, graphic and product design
Graduate of BA and MA degree studies at Transilvania University Brasov - Faculty of Technological Engineering, after a Socrates-Erasmus student scholarship, I am also a graduate of the Vitus Bering University College, Horsens, Denmark, having a BA license in Mechanical Engineering, Automation Line.
Passionate about design, during the past decade I have focused on advertising and various design fields. With this decade long acquired experience, I have come to approach product design, launching in 2013 the Cuplo™ illumination systems range (360, Colors, Vasa, Alma and Moody), and in 2015 the BILLIPLAY™ modular shelf system, with a surprising line of materials and fittings, interactivity and multi-functional approach that stands at the core of the design concept.
Graphic and product designer, with an engineering background, I am also a design blogger. My passion for design has transformed from a simple personal collection of design projects, exhibitions on the same topic, architecture and photography in an active micro-blogging platform, with more than 2000 facebook/tumblr/instagram followers and over 1000 articles and features published, in 5 years of blogging. Design and... loving it.
Through my experience and current projects I am continuously developing my expertise in the design field in connection with the advertising industry with a keen interest in product design.